Revamp Your Unfinished Basement

Believe it or not, your unfinished basement can make or break your home in the eyes of a prospective homebuyer. And ultimately, your basement may dictate whether a homebuyer makes an offer or considers other residences.

An unfinished basement represents an opportunity for home sellers around the country. And those who devote the necessary time and resources to improve the quality of their homes’ unfinished basements could reap the rewards of a fast sale.

So what does it take to revitalize an unfinished basement? Here are three basement improvement tips that every home seller needs to know about:

1. Use floor mats.

Your basement’s concrete floor likely remains cold and unattractive. Fortunately, foam mats can help you add a splash of color and improve your basement floor’s appearance instantly.

Foam mats come in a variety of shapes and colors, ensuring you’ll be able to find mats that fit your basement floor beautifully. Plus, these mats can help you showcase the true value of your unfinished basement to prospective homebuyers.

Whether homebuyers want to use an unfinished basement as a workout area, a den or a workspace, you can leverage floor mats to create an awe-inspiring setting that helps transform a bland basement into an exceptional one.

2. Install storage.

Want to show off the massive amount of space available in your home’s unfinished basement? Installing shelves and using storage units to your advantage enables you to highlight how an unfinished basement can serve as a great storage area.

From storing sports gear to tools and everything in between, your basement can serve as a one-of-a-kind storage space that enables you to keep excess items out of sight. And with the right storage units in place, you’ll have no trouble showing prospective homebuyers what it’s like to stay organized and maximize the space available in your unfinished basement.

3. Stop the moisture.

Notice a wet, damp smell that lingers across your basement? Moisture likely is the culprit behind this odor. However, you can eliminate moisture and the associated smell by picking up a dehumidifier.

With a dehumidifier, you will be able to eliminate moisture without delay. And in the event of moisture that causes leaks and puddles in your basement, you may need to consider weatherproofing your basement to keep moisture at bay consistently.

When it comes to your unfinished basement, you’ll want to do everything you can to ensure it serves as an asset – not a liability. But those who are committed to improving the quality of an unfinished basement can take the right steps to minimize moisture and its associated odor.

Remember, your unfinished basement is an important part of your home. And even though your basement may be one of the final areas a prospective homebuyer examines, you’ll want to make this space as attractive as possible.

Enhance the quality of an unfinished basement to ensure this space can help you boost your home’s attractiveness to prospective homebuyers. By doing so, you may be able to increase your residence’s value and generate interest in your home from a wide range of homebuyers.

Tips for Beating the Competition When You Sell Your Home

Your home represents a dazzling choice in any housing market. However, real estate market conditions can change rapidly, which means you’ll want to do everything you can to ensure your house stands out from other residences in any housing sector, at any time.

What does it take to guarantee your residence will stand out from the competition consistently? Here are three tips to ensure you can improve your chances of differentiating your residence from similar homes in your area.

1. Offer a Competitive Price.

If you’d like to sell your home as quickly as possible, you may want to offer an attractive price. That way, you’re sure to improve your house’s chances of garnering plenty of interest as soon as it hits the real estate market.

Although setting a competitive price may allow you to generate interest from many homebuyers, it is important to note that you should review all of your home offers closely before you accept a bid. Ensure that any offer you accept matches your expectations. And of course, don’t be afraid to decline an offer or make a counter-proposal if an initial bid fails to meet your needs.

2. Promote Your Home to the Right Homebuyers.

Regardless of whether you own a one-bedroom, one-bathroom residence in the city or a four-bedroom, three-bathroom townhouse outside the city, you’ll want to ensure you promote your house to the right audience at the right time, every time. This will enable you to garner interest from homebuyers who may be serious about your residence and could submit an offer for your home quickly.

Consider the homebuyer’s perspective before you list your residence on the housing market. By doing so, you’ll be able to determine your target audience and market your house to this group accordingly.

There are many wonderful online platforms that you can use to promote your house to the right homebuyers as well. Facebook remains a top option, as it enables you to share photos, videos and details about your home with ease. Also, don’t forget to use YouTube to put together a video tour of your home, or email your home listing to friends and family members so they can share it with homebuyers who may be interested in your residence.

3. Employ an Experienced Real Estate Agent.

Your real estate agent will devote the necessary time and resources to help your residence stand out from similar houses in your city or town. This professional understands the local and national housing markets and will do whatever it takes to market your residence accordingly. Plus, your real estate agent can offer tips and guidance to ensure you can improve your residence’s curb appeal, revamp your home’s interior and exterior and more.

An experienced real estate agent will be able to provide you with ongoing guidance throughout the home selling process too. And if you ever have concerns or questions as you sell your home, your real estate agent will be glad to address your queries at all times.

Use the aforementioned tips, and you can help you house stand out in a crowded real estate market.

3 Home Selling Secrets

Want to sell your home quickly and effortlessly? Doing so is rarely simple, particularly for home sellers who are competing with others in a fierce real estate market.

Fortunately, your home likely has plenty of great features that will help it stand out to prospective homebuyers. And with a little extra help, you may be able to transform your ordinary residence into a must-buy.

So what does it take to showcase your home to prospective homebuyers effectively? Here are three home selling secrets that you need to know about:

1. Depersonalize your home.

Believe it or not, displaying family photographs and personal belongings may do more harm than good when you’re trying to sell your residence.

Many homebuyers want to imagine what it would be like to live in your home. And with your personal keepsakes out of the way, a homebuyer’s imagination can run wild, as this individual can envision the memories he or she will be able to create.

Before you start showcasing your house, put your personal items in storage – you’ll be glad you did. Doing so will allow you to stage your residence accordingly, and ultimately, boost your chances of a quick sale.

2. Be ready to show at any time.

Homebuyers sometimes can be spontaneous, so you’ll want to be prepared to host home showings at any time.

Remain flexible and be prepared to leave your home if your real estate agent contacts you about an immediate home showing. Remember, there is no guarantee that homebuyers will wait to see your house, so you should do everything you can to accommodate their home showing requests.

Keep your home clean too, as this will make it easier for you to avoid rushing to straighten up if an interested homebuyer wants to check out your residence.

Also, simple clean-up measures like emptying your dishwasher and wiping down your kitchen and dining room counters after meals may go a long way toward keeping your house looking great. And in the event that a homebuyer wants to evaluate your residence on short notice, your home will be prepared to make a positive impression.

3. The first impression is key, so try to make the most of it.

Speaking of positive impressions, don’t forget that the instant a prospective homebuyer enters your residence could make or break your chances of selling your home.

For instance, think about the first time you saw the love of your life, your dream car or, of course, your ideal house. This warm, fuzzy feeling is almost beyond explanation, but it may play an important role in whether you’ll be able to sell your home without delay.

Try to set the tone for a wonderful experience from the moment a homebuyer enters your residence. In addition, think about the homebuyer’s perspective and what he or she may be looking for in your home. By doing so, you’ll be better equipped to deliver an awe-inspiring impression that will help your residence stand out in the eyes of homebuyers.

Use these home selling tips to your advantage, and you’ll be able to improve your chances of impressing homebuyers in any real estate market.

Tips to Make a Video of Your Home

Video marketing is the wave of the future. They say a picture is worth a thousand words. If that is true how much is a video worth? According to Dr. James McQuivery of Forrester Research a one minute video is worth 1.8 million words.  Imagine being able to convey a 1.8 million word message to a consumer in just 60 seconds. Social media sites like You Tube are allowing real estate professionals the opportunity to create messages and have them go viral all over the internet.

One statistic that You Tube likes to tout is that in the very near future 90% of web traffic will be video.  This may or may not be true but what we do know is that buyers and sellers search the internet and are drawn to videos. But what better way to advertise a home for sale than to have the homeowner tell its story.

Here are some video marketing ideas that you can do to help your agent sell your home:

Give the buyer a personal showing

Grab your camera or smartphone and take prospective buyers on a walking tour of your home and go ahead this is your chance to brag.

Go on a neighborhood tour

Drive or walk through your community pointing out areas of interest like schools, businesses and parks.

Get a few video testimonials

Bring your camera to the best advertising there is for the area; the neighbors!  Capture video testimonials from friendly neighbors touting why it is such a great place to live.