Tips for Attracting Potential Buyers to Your Home

Although there are a lot of sound reasons for hiring a real estate agent to help you sell your home, objectivity is near the top of the list.

Homeowners, when left to their own devices, tend to overprice their property and overlook easy, inexpensive ways to improve curb appeal and overall marketability.

There’s both an art and a science to effectively selling residential real estate, and when either of these aspects are neglected (the art or the science), opportunities for a speedy sale are often missed.

Whether it’s because of emotional attachments to the property or a lack of knowledge about real estate marketing, home sellers sometimes undermine the sales process and send prospective buyers scurrying. If you’re considering putting your house on the market in the near future, here are a few tips to help you maximize your chances for producing the best possible results.

  • Avoid the temptation to price your house too high. Other than emotional attachment, some homeowners inflate their asking price because they’re not on a strict timetable and can afford to wait. They incorrectly assume that if they wait long enough and show their home to enough interested prospects, they’ll eventually get their high asking price. While that strategy may seem to make sense at first, it’s actually based on a false premise. Once an overpriced house lingers on the market for months, its desirability drops sharply. Not only will prospective buyers assume that something’s wrong with it, but they’ll also catch on quickly to the fact that you’re asking too much for the property. Unless an eccentric millionaire comes along who is absolutely in love with your house and has no qualms about writing out a large check for more than the house is worth, chances are your property will linger on the market indefinitely. In the vast majority of cases, house hunters are looking for a home that makes financial sense and provides a decent amount of investment value. Also worth considering is the fact that a property priced well above its fair market value could make it difficult or impossible for an interested prospect to obtain bank financing.
  • It’s usually a mistake to assume the house will sell itself. Failing to price a property competitively, maximize its curb appeal, and keep the interior looking impeccable at all times is a recipe for disappointment. Since first impressions are crucially important in attracting prospective buyers, no detail should be overlooked when putting a home on the market. When you consider the competitive nature of the real estate market and the fact that most serious prospects are going to carefully evaluate all aspects of a home before making an offer, it makes sense for you, the home seller, to avoid placing barriers, stumbling blocks, or disincentives in the path of potential buyers.

A seasoned real estate agent can provide you with the necessary advice, guidance, and marketing help needed to avoid mistakes and increase your chances for a fast sale.

Tips to Make a Video of Your Home

Video marketing is the wave of the future. They say a picture is worth a thousand words. If that is true how much is a video worth? According to Dr. James McQuivery of Forrester Research a one minute video is worth 1.8 million words.  Imagine being able to convey a 1.8 million word message to a consumer in just 60 seconds. Social media sites like You Tube are allowing real estate professionals the opportunity to create messages and have them go viral all over the internet.

One statistic that You Tube likes to tout is that in the very near future 90% of web traffic will be video.  This may or may not be true but what we do know is that buyers and sellers search the internet and are drawn to videos. But what better way to advertise a home for sale than to have the homeowner tell its story.

Here are some video marketing ideas that you can do to help your agent sell your home:

Give the buyer a personal showing

Grab your camera or smartphone and take prospective buyers on a walking tour of your home and go ahead this is your chance to brag.

Go on a neighborhood tour

Drive or walk through your community pointing out areas of interest like schools, businesses and parks.

Get a few video testimonials

Bring your camera to the best advertising there is for the area; the neighbors!  Capture video testimonials from friendly neighbors touting why it is such a great place to live.

 

 

What to Ask About Online Advertising?

Did you know that 87% of potential home buyers start their home search online? More and more of us are shopping online today and it is important that your home stand out from the crowd of homes for sale. When interviewing potential real estate professionals ask about how they will advertise your home online.

Here are a few questions to ask about online advertising…

1. Do you have a website?

2. Do you feature properties for sale on your website?

3. Can potential buyers inquire about homes for sale on your website?

4. Do you leverage social media to advertise homes for sale? If so, what social media do you use?

5.  Do you use video marketing?

6. Do you have a mobile website?

7. Do you have school and community information available online?

8. How often is the information on your website updated?

9. Is your online advertising professionally designed?

10. Will potential buyers be able to schedule a showing online?

How a Mobile Website Helps Sell Your Home

Did you know that a mobile website can help sell your home? According to Mobile Marketing Association Asia  5.1 billion people own a cell phone. The world population is 7 billion people.  More and more consumers are shopping via their mobile phones.  A recent statistic says 91% of all smart phone users have their phone within arm’s reach 24/7 – (Morgan Stanley, 2012).

Mobile marketing will account for 15.2% of global online ad spend by 2016. (Berg Insight, 2012). Having a mobile web site allows for your property to come up higher in a mobile search and be viewed more easily on a mobile device such as an iPad, iPhone or Android device. Go ahead and type in the website address of this site on your mobile device to see what it looks like.

Mobile consumers are more ready to act too. 70% of all mobile searches result in action within 1 hour. 70% of online searches result in action in one month. (Mobile Marketer, 2012). Search Engine Land found that 9 out of 10 mobile searches lead to action, over half leading to purchase. (Search Engine Land, 2012).

If your home isn’t being advertised on a mobile device you are missing out. Mobile marketing produces more immediate responses, and a higher response rate, than any other marketing method. So, are you ready to list today and get effective marketing for your home?