What you Need To Know About Selling Your Home

When you decide to sell your home, there’s a long list of things that you’ll need to do from finding a real estate agent to making repairs around the home. It’s nice to have a to-do list handy to help you figure out what you need to do and when throughout the course of the sale of your home. 

Find Out The Estimated Value Of Your Home

You should do a quick search online to see what your property is valued at. Some websites even have the number of views that your property has gotten over its lifetime on the site. This will give you an idea of how much you might get for the sale of your home as well as how much interest there may be in buying the home to begin with. If you see what your, home has listed in a basic online search, you’ll be able to tell what needs to be updated when the home is actually listed by your realtor.   

Get Things Fixed

If there have been issues in the home, you should work on getting them fixed. You’ll also need to know what has happened in the home over the years in order to put together a proper disclosure. Has the basement flooded? Did you face an electrical fire?  All of these problems need to be listed. You can also disclose what you did to remedy the issues. The buyer has a right to know and understand that they are moving in under good conditions. 

Learn About Potential Real Estate Agents

It’s so important to hire the right agent when you’re selling your home. You are getting a return on your initial investment, so you want it to be a good one! You’ll also want to know that you have someone who will be there to do home showings, process paperwork, and be your advocate throughout the process. You can contact various references that real estate agents provide and ask how they felt about the agent’s work. 

Find Out How Your Home Will Be Marketed

In Today’s technology-based world, there are so many ways that a home can be marketed. This includes the use of websites, social media, open houses, video tours, and photos. Your agent should be well-versed in all of these areas, or be able to hire people who do know how to best use these areas of marketing. Every avenue that is used to get buyers for your home is beneficial to you as a seller.

Understanding the process of how a home is sold can help you to be prepared when you’re ready to sell.

Tips for Attracting Potential Buyers to Your Home

Although there are a lot of sound reasons for hiring a real estate agent to help you sell your home, objectivity is near the top of the list.

Homeowners, when left to their own devices, tend to overprice their property and overlook easy, inexpensive ways to improve curb appeal and overall marketability.

There’s both an art and a science to effectively selling residential real estate, and when either of these aspects are neglected (the art or the science), opportunities for a speedy sale are often missed.

Whether it’s because of emotional attachments to the property or a lack of knowledge about real estate marketing, home sellers sometimes undermine the sales process and send prospective buyers scurrying. If you’re considering putting your house on the market in the near future, here are a few tips to help you maximize your chances for producing the best possible results.

  • Avoid the temptation to price your house too high. Other than emotional attachment, some homeowners inflate their asking price because they’re not on a strict timetable and can afford to wait. They incorrectly assume that if they wait long enough and show their home to enough interested prospects, they’ll eventually get their high asking price. While that strategy may seem to make sense at first, it’s actually based on a false premise. Once an overpriced house lingers on the market for months, its desirability drops sharply. Not only will prospective buyers assume that something’s wrong with it, but they’ll also catch on quickly to the fact that you’re asking too much for the property. Unless an eccentric millionaire comes along who is absolutely in love with your house and has no qualms about writing out a large check for more than the house is worth, chances are your property will linger on the market indefinitely. In the vast majority of cases, house hunters are looking for a home that makes financial sense and provides a decent amount of investment value. Also worth considering is the fact that a property priced well above its fair market value could make it difficult or impossible for an interested prospect to obtain bank financing.
  • It’s usually a mistake to assume the house will sell itself. Failing to price a property competitively, maximize its curb appeal, and keep the interior looking impeccable at all times is a recipe for disappointment. Since first impressions are crucially important in attracting prospective buyers, no detail should be overlooked when putting a home on the market. When you consider the competitive nature of the real estate market and the fact that most serious prospects are going to carefully evaluate all aspects of a home before making an offer, it makes sense for you, the home seller, to avoid placing barriers, stumbling blocks, or disincentives in the path of potential buyers.

A seasoned real estate agent can provide you with the necessary advice, guidance, and marketing help needed to avoid mistakes and increase your chances for a fast sale.

Tips to Make a Video of Your Home

Video marketing is the wave of the future. They say a picture is worth a thousand words. If that is true how much is a video worth? According to Dr. James McQuivery of Forrester Research a one minute video is worth 1.8 million words.  Imagine being able to convey a 1.8 million word message to a consumer in just 60 seconds. Social media sites like You Tube are allowing real estate professionals the opportunity to create messages and have them go viral all over the internet.

One statistic that You Tube likes to tout is that in the very near future 90% of web traffic will be video.  This may or may not be true but what we do know is that buyers and sellers search the internet and are drawn to videos. But what better way to advertise a home for sale than to have the homeowner tell its story.

Here are some video marketing ideas that you can do to help your agent sell your home:

Give the buyer a personal showing

Grab your camera or smartphone and take prospective buyers on a walking tour of your home and go ahead this is your chance to brag.

Go on a neighborhood tour

Drive or walk through your community pointing out areas of interest like schools, businesses and parks.

Get a few video testimonials

Bring your camera to the best advertising there is for the area; the neighbors!  Capture video testimonials from friendly neighbors touting why it is such a great place to live.

 

 

What to Ask About Online Advertising?

Did you know that 87% of potential home buyers start their home search online? More and more of us are shopping online today and it is important that your home stand out from the crowd of homes for sale. When interviewing potential real estate professionals ask about how they will advertise your home online.

Here are a few questions to ask about online advertising…

1. Do you have a website?

2. Do you feature properties for sale on your website?

3. Can potential buyers inquire about homes for sale on your website?

4. Do you leverage social media to advertise homes for sale? If so, what social media do you use?

5.  Do you use video marketing?

6. Do you have a mobile website?

7. Do you have school and community information available online?

8. How often is the information on your website updated?

9. Is your online advertising professionally designed?

10. Will potential buyers be able to schedule a showing online?