3 Home Selling Incentives to Motivate Homebuyers

As a home seller, it is important to note that you’re not alone in the real estate market. In fact, dozens of other nearby home sellers likely are doing everything they can to promote their residences to prospective homebuyers. This means that you may need to think outside the box to generate interest in your home.

Fortunately, every homebuyer is looking for a bargain, and home sellers who offer incentives may be able to sweeten the deal if a homebuyer is interested in purchasing a residence.

Incentives are readily available that you can offer to homebuyers, and some of the top incentives to consider include:

1. Covering the Closing Costs.

Closing costs can add up quickly for homebuyers and may be a deterrent for a buyer to purchase a particular residence. However, you can eliminate this deterrent if you agree to cover even a portion of a homebuyer’s closing costs.

Agreeing to cover a homebuyer’s closing costs up to a predetermined amount may help you seal the deal with a prospective buyer. And ultimately, this incentive could make it easier for you to reap the benefits of a quick sale.

2. Allocate a Set Amount for Home Upgrades.

After a homebuyer conducts a property inspection, he or she may ask for upgrades to a residence’s furnace, windows or other areas. These issues may be deal-breakers, unless you allocate a set amount to account for potential home upgrades.

Completing these upgrades on your own may prove to be both time-consuming and costly. On the other hand, setting aside a set amount for upgrades and agreeing to deduct this amount from the total cost of your home could serve as a distinct incentive for homebuyers.

Ultimately, you’ll want to do as much as possible to ensure that a homebuyer remains interested in your home after an inspection is completed. And by determining a particular amount to deduct from your home’s price and sticking to it following an inspection, you’ll be better equipped to satisfy a homebuyer’s home improvement demands.

3. Including the Appliances.

You may have had your heart set on bringing your washer, dryer and refrigerator to your new home. Conversely, a homebuyer might want to avoid the hassle of installing new appliances if he or she buys your current residence.

So what can you do? Including the appliances with your home may allow you to close the deal with a homebuyer.

Remember, home appliances can be replaced, and you may be able to find new appliances that suit your future residence perfectly. And if a homebuyer wants the appliances in your home included in a deal, it may be worthwhile to offer this incentive to finalize an agreement.

Selling a home can be tricky, and getting support from a real estate agent who understands the local market is essential. This real estate professional may help you brainstorm unique incentives that you can offer to homebuyers and speed up the home selling process.

Consider the value of offering incentives to homebuyers, and you could boost your chances of a fast home sale.

Effective Home Staging Requires Objectivity

If you’ve recently put your home on the market — or are considering doing so in the near future — home staging is a priority which will soon take front and center!

Since “presentation is everything” when trying to catch the interest of prospective buyers, it’s crucial to be able to see things through their eyes.

Unfortunately, being able to accomplish that objective is next to impossible because, as a homeowner, you’re looking at your home and property through a completely different lens than the rest of the world. The longer you’ve lived in your home, the more your objectivity is compromised.

Here are a few reasons why it’s really difficult to “see the forest for the trees” when it comes to home staging:

First of all, there’s the emotional aspect of owning a home and seeing your life unfold there over a period of years. That’s especially true for first-time homeowners, parents of growing children, and people who have sunk a lot of money, time, and energy into improvements and customization. Once you’ve added personal touches to your home to reflect your own tastes, personality, and lifestyle, you’re viewing your home through a unique perspective that may cloud your objectivity as a home seller.

Solution: Think Like a Business Owner

For the same reason business owners and executives hire outside consultants to tell them how to improve management efficiency or profitability, home sellers often need professional marketing guidance from a real estate agent or home staging consultant. Getting input from home decorators, landscapers, or home improvement contractors may also provide you with helpful ideas, but their recommendations may not always be the most economical and cost effective.

When staging your home to enhance eye appeal and attract the most potential buyers, a good guiding principle to keep in mind is ROI or “return on investment.” While you don’t want to sink more money into sprucing up and staging your home than necessary, you do want to cast it in its best possible light. Depending on how recently your home has been updated or improved, your investment in home staging may be relatively inexpensive. On the other hand, if you haven’t updated, repaired, or made improvements for more years than you care to remember, the cost of making your home irresistible to buyers may be a lot higher!

One More Scenario

If your tastes could be described as eclectic, “off the wall”, or otherwise out of the mainstream, you might need to consider a major overall in the look and feel of your property. Unless you’re lucky enough to have it be a “sellers’ market” at the time you’re putting your house up for sale, it’s generally advisable to make your home appealing to as wide a range of potential buyers as possible. An experienced real estate professional is usually in the best position to provide the guidance you need to accomplish that key objective.

Costs You Should Plan For When Selling A Home

When you sell something, you expect to make a profit on the sale. It doesn’t quite always work this way when you sell a home. While you may count the sale of your home as “all profit,” there will be some significant upfront costs that you’ll incur when it comes to selling your home. Planning the sale of your home can help you to manage these expenses and sell your home faster.  

Upfront Costs

The first costs that you will incur when you’re selling a home will usually be of the cosmetic and repair nature. These will include things like painting, small fixes, and 

Paint Your Home

Although you may love the bright green living room, another homebuyer may not. It would be worth your investment to stage your home well. An important renovation might include painting the rooms on the inside of your home neutral colors. Refreshing the trim on your windows also helps to make the interior of your home shine. You can paint around the windows for a quick update to the inside of your home. Paint can cost anywhere from a few hundred dollars to over $1,000.  

Clean Everywhere

If you wash your windows, it could add some value to your home and help it sell faster. When the windows sparkle, they will undoubtedly make a very positive impact on the buyer. Get rid of dust, dirt and grime, especially from the obvious spaces in your home.  

Landscaping

The outside of your home is also very important. Do some quick yard maintenance for a better look for the exterior of your home. Rake up the leaves. Trim the bushes. Mow the lawn. Make your home appear as pristine as possible. 

Repairs

Anything that needs to be repaired in the home should be. This will help you out during the inspection period. Things like leaky sinks, cracks in the walls, and holes in the roof are obvious and should be addressed before your home even goes on the market.                  

Stage Your Home

Take the time to make sure all of your furniture is arranged in a neat manner. The rugs should be streamlined with the chairs and tables. If things look a little cramped in any room, either take a piece of furniture out or move the room around in order to make it appear more spacious. 

Keep Your Utilities Running

If you need to move out before you get your home sold, make sure that you leave your utilities on. This way, there’s lights and heat available for potential buyers as they walk through the home to discover if they can see themselves living there.

How To Sell Your Home When You Have Pets

While you may really love your pet, not everyone is an animal lover. If you’re planning on selling your home soon, and you have a pet, make sure that Fido doesn’t chase away potential buyers. From the damage that pets can do to potential allergies that buyers may have, a pet can be a detriment to selling your home. Heed these tips below before selling a home with pets:

Before You List Your Home, Move Your Pets


You don’t need to give up your pets in order to sell your home, but it’s a good idea to find them another place to stay while your home is on the market. This will make it easier for the open house and if other agents want to show the home to potential buyers. Dogs barking and cats creeping around may drive potential buyers away. Even the idea of pet food and a water bowl may make a potential buyer suspicious as to whether the pet has caused any sort of damage around the home. If you find a place for your pets to stay, you can eliminate a lot of these problems.

If You Can’t Send The Pets Away, Keep Them Out Of Sight


Before a home showing, be sure to clean up any pet items that are around the house including toys, food, and pet bowls. The pet can go with you while you’re out of the house for a showing. It’s not that you’re being secretive about having a pet, yet, you shouldn’t call attention to the fact that pets have been present in the home. 

Clean Your House

When you decide to sell your home, give it a deep clean. Vacuum the house up and get pet hair off of the furniture. You may even want to run an air filtration system to get dust and pet dander out of the air. This will prevent potential allergic buyers from sneezing their way through a home showing. 

Don’t forget to clean up the yard as well in this process of getting the home ready for a home showing. Any “gifts” that have been left behind by your pets should be cleaned up in the yard. You don’t want potential homebuyers ruining their shoes and their home showing experience. 

Giving your home a deep clean will also help to eliminate any pet odors that may be in the home. It’s hard for owners to pick up on these smells, as your noses become accustomed to it. Buyers can smell pets right away! Change the litter box and use some anti-odor prays to help get any of the stench from animals out of the home. Opening the windows in your home can also work wonders to change the air and the smell in the space.

Even though it might be a bit hard for your pet through the process of selling your home, with the extra revenue that you’ll make, you can get your pet their very own luxury space!